Even though the holiday season is notoriously slow for car dealerships, there were still thousands of people looking for local car dealerships through the major search engines in November of 2006.
Getting The Statistics.
Google and MSN do not publish the number of time specific keywords and phrases were searched for, thankfully, though, Yahoo does (you can check for yourself here). So, by taking the number of searches for a phrase on Yahoo, and figuring in each search engines share of the Internet searches (published here) we can come to an educated estimate on the number of total searches for a word or phrase over all the search engines.
The Statistics.
So, here are the number of searches (on the big 3 engines) during November, 2006, for the below key phrases (not all searches listed, just some of the big ones):
burlington car used vermont - 3,539
car dealer vermont - 1,207
car rutland used vermont - 809
car springfield used vermont - 761
car used vermont - 717
car montpelier used vermont - 445
bennington car used vermont - 306
car newport used vermont - 296
car dealer used vermont - 289
car randolph used vermont - 210
car used vergennes vermont - 200
Are You Reaching These People?
Now, if you own a car dealership, do a search on Google, Yahoo and MSN and see where your site is. In determining whether or not you are reaching these potential customers (after all, they are searching for exactly what you offer) remember that if you aren't near the top, you probably are not getting much benefit out of your website. Most people scroll through the first few pages and do not go further. So if your site is listed on the sixth page of the search "burlington vermont used car" then you are not likely to get the attention of those who search for that phrase.
Improve Your Rankings.
This is where VTSEO comes in. We can get your site ranked higher for the phrases that your market searches for. When you buy television advertising, you are using a shotgun approach to reaching your audience. Not everyone who sees your ad is looking for a new or used car. However, you can bet that everyone searching for "vermont car dealer" is! It's like trading that shotgun for a highly trained sniper.
Contact VTSEO, or get a free link building quote. More on Automotive SEO.