SEO’s Place In Your Business

Everyone knows there’s revenue potential online. Millions of users nationwide surfing the web at home, at work, and now even on their cell phones. With a ready and large audience on the Internet, it can seem like search engine optimization is a cover-all answer to a marketing question. But this isn’t the right way to look at it.

SEO should be considered an element of a marketing plan. It’s not a side-project, nor is it the method to achieve all your financial goals.

If you’re considering taking a business online, or expanding your online presence, remember what can happen when all your proverbial eggs are in one basket. Forbes.com recounted the tale of Skyfacet, a diamond retailer, that fell in disfavor with Google. When that happened their revenues dropped considerably. It begs the question, was Skyfacet advertising on the radio? On television? Magazines or newspapers?

It may seem silly for an online venture to advertise in traditional mediums, but it’s smart business. Imagine advertising only on the radio. Do you think you would succeed? How about just television spots, in primetime, on one channel?

The same is true for online marketing. It becomes more powerful when coupled with other types of advertising. They can feed and empower each other. TV ads bring visitors to your site, your site brings visitors to your store, it’s truly an arm of a campaign, not an answer.

It’s my belief that more marketing firms will add SEO as an offering, something that can be dangerous if they don’t know what they’re doing. And larger companies will incorporate an SEO analyst position in their marketing departments. This way the team can help feed off each other and better target their audience, and turn visits to conversions.

Vermont SEO

[tags]SEO, marketing[/tags]